Reference: B. Condition: New product. Infused with a resurgent Maori culture, big and bold volcanic activity, and the cosmopolitan urban cool of Auckland and Wellington, New Zealand's North Island is a vibrant and versatile destination.
Lonely Planet New Zealand, 19 edition » northwontunesto.cf - ЛИТЕРАТУРА В ОДИН КЛИК
This product is no longer in stock. Availability date:. By buying this product you can collect up to 6 loyalty points. Lonely Planet made more television in the five years before the BBC's purchase than in the five years after. But the broadcasting corporation quickly made it clear that it would prefer to be unburdened of its investment. So why did Kelley buy? He didn't respond at first when I posed the question to him through Houghton—he famously avoids press attention—but those who know him insist that he doesn't make vanity purchases.
He also owns Calumet Farm, a producer of thoroughbred horses, and a northern Colorado business park called the Center for Innovation and Technology. Houghton did much of the due diligence in preparation for the Lonely Planet purchase. By December , he felt that he was going to have a major role in the takeover.
New Zealand's North Island
A month later, they were sitting in the Franklin office. Kelley said, "There's something important I need to ask you.
Do you need to be liked? As long as you understand that, this will be fun. They think I'm an idiot. It didn't make me popular. Brad prepared me for that. The guy is a fucking genius. After repeated requests, Kelley finally consented to a written interview about Houghton's hire. Houghton mediated it, because Kelley doesn't use e-mail. It was one of the land baron's only interviews in the past decade and the only time he has spoken publicly about Lonely Planet.
His answers totaled words. He wrote, "Daniel has created his own opportunity.
While we share some characteristics, such as drive and an ability to adapt, his superior organizational skills along with personal and communication skills have made him invaluable to the business. Simply put, a fortunate event. Like most everyone else, Dan Houghton still wonders why exactly his son has been given such power.
Kelley provided a clue when they met one day at NC2 headquarters.
The Delta mechanic shook his head. You just don't find that many young people who are so focused on becoming something. Tony Wheeler used to have a routine in which he'd hold up his laptop, GPS, and cell phone and say, "Here's the guidebook of the future. No one seems to know what, exactly, the guidebook of the future should look like. Google bought the U. Since then, the publisher's biggest move has been releasing 30 significantly smaller guides this past winter. London-based Rough Guides is digitizing its entire travel catalog and acquiring author rights "for a fully flexible future," according to its publisher, Jo Kirby.
Let's Go and Fodor's are doing much the same. But these are minor adaptations. I travel as often with digital guidebooks as print ones these days," says Wheeler, "but they're far from perfect. It's often way faster to find things in a book than on an iPad. And the batteries don't go flat. Certainly you don't want someone old and set in his ways—like me—at the controls. Is he the right year-old? Jury is out on that one.
He seems a nice guy. Of course, there's a saying about nice guys. Some observers are skeptical that Houghton has the skills necessary to run a multinational business. One former editor, a victim of the layoffs who asked not to be named because he still freelances for the company, says, "Houghton's age isn't an issue, but his lack of experience is. Daniel has never run a company of any size before and has only a few years' experience of even being in the workforce. Kelley himself has never run any sort of content business or global company before.http://ipdwew0030atl2.public.registeredsite.com/400040-skype-locate.php
New Zealand Planning Map
There has been no articulation of future strategy other than vague, empty phrases such as 'digital first. Suki Gear, the former head of the Oakland office, worries that Lonely Planet will become like TripAdvisor—crowdsourced, free, often unreliable. If they go with user-generated content, it's all over. Still others think that the company will only succeed if it ditches books entirely.
Everyone is entitled to their opinion.
But what really frustrates me is when they say things that aren't true. People continue to claim that we're getting out of the content business. I'm like, What? That's not right at all. Houghton at the company's Franklin, Tennessee headquarters. One day in his office, Houghton reveals a bit more about his content strategy, drawing a pyramid bisected by four horizontal lines on a piece of paper.
- You're here.
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In the top section he writes authors. It's followed by somewhat vague and overlapping categories: freelance, super fans, and online community. Some of these "content producers" will be paid. But most will not. And there's a lot more information we need to supply more quickly to remain relevant. We want the latest content, in real time.
Lonely Planet New Zealand, 19 edition
That means apps. Lonely Planet's apps have been downloaded 11 million times, about the same number as Yelp. Houghton wouldn't comment on the company's profits since he took over, but he says that digital now accounts for 30 percent of Lonely Planet's revenue. In November, Lonely Planet purchased TouristEye, an app for planning trips and discovering new things to do while traveling.
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It was a six-figure deal, but not just for a cool app. Houghton was most excited about recruiting the talent behind it to help him answer what he and his team consider to be a billion-dollar riddle. A lot of people have made headway in that space but hit a wall because they didn't have enough information. Well, we have tons of information—all of Lonely Planet's historic content. And we're building really great technology to analyze that content and understand all the ways you can put it together.
McCroskey then offers a concrete example of how the system will work: "You're in Rome, standing by the Colosseum.
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